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WORKAROUND

SaaS for tailoring your resume to a job posting using AI to increase brand awareness and engagement.

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CLIENT
Workaround
YEAR
2024
ROLES
MVP Development
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Workaround is a B2C SaaS for tailoring your resume to a job posting using AI

Approach

1. RESEARCH AND ANALYSIS

Recraft conducted thorough market research to understand SustainableSips' target audience, competitors, and industry trends. This analysis informed the development of a tailored social media strategy focused on resonating with environmentally conscious consumers.

2. ENGAGEMENT CAMPAIGNS

Recraft developed interactive engagement campaigns, such as user-generated content challenges, eco-friendly recipe contests, and sustainability quizzes, to foster meaningful interactions with SustainableSips' audience and encourage community participation.

3. CONTENT STRATEGY

Recraft devised a content strategy centered around showcasing SustainableSips' commitment to sustainability, featuring behind-the-scenes footage of their eco-friendly production processes, highlighting their ethically sourced ingredients, and sharing tips for sustainable living.

4. INFLUENCER PARTNERSHIP

Recraft leveraged influencer partnerships with environmental advocates, lifestyle bloggers, and wellness influencers to amplify SustainableSips' message and reach new audiences interested in sustainable living and eco-friendly products.

Results

1. BRAND PRECEPTION

Through authentic storytelling and educational content, SustainableSips established itself as a trusted authority in sustainable beverages, leading to a positive brand perception and enhanced customer loyalty.

2. INCREASED BRAND AWARENESS

The SustainableSips Social Media Campaign successfully increased brand awareness, with a significant rise in followers, shares, and mentions across social media platforms.

3. ENHANCE ENGAGEMENT

The campaign generated high levels of audience engagement, evidenced by increased likes, comments, and shares on SustainableSips' content, fostering a sense of community among eco-conscious consumers.